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| Announcement: Tim Stephens Racing partners with marketing firm Zern Associates, Inc.
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Announcement: Tim Stephens Racing partners with marketing firm Zern Associates, Inc.
August 10, 2006
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 Tim Stephens Racing welcomes Zern Associates, Inc to the team! Zern Associates, led by travel marketing veteran Kristin Zern, has entered a working agreement with TSR to obtain sponsorships and to create and manage marketing strategies for TSR's participation in the 2007 Rolex Sports Car Series.
"We have always been passionate about motorsports and are delighted to be able to combine our on track interests with our off track expertise," exclaims Zern. "Tim is one young talented driver who has dazzled us with his brilliant marketing strategies as well as his driving skills." |
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| Zern Associates, Inc. will be applying their know-how and experience, particularly within the travel industry, to TSR's existing sponsorship offerings to create a productive, effective, and most of all, exciting motorsports marketing campaign for prospective sponsors. This partnership is a leap forward toward establishing Tim Stephens Racing's 2007 sponsor lineup. |
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| "We're thrilled to have the experience and support of Zern Associates. Kristin and company are huge racing enthusiasts who approach this project with excitement toward the outcome—going racing!—this effort is not a 'job' to them. And that's exactly who we want on our team because racing isn't just a job to us; it's a passionate career," explains Tim Stephens. |
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| Based in New York City, Zern currently represents the Association of Travel Marketing Executives, Doctor Mac, and Caribbean for Charities. They proudly add Tim Stephens Racing to the list and look forward to building their motorsports involvement. "Since the Rolex Series appeals to a powerful demographic group - the affluent who travel - it makes sense to tap the travel industry's resources and at the same time provide a powerful marketing platform for savvy sponsors who are seeking unique and creative ways to reach luxury travelers," adds Zern.
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| The 2007 Rolex Sports Car Series schedule has yet to be announced, but teams and drivers have about 20 weeks before unloading at Daytona to kick off the season. Still in 2006, two races remain: Sonoma, CA on August 26 then a 9-hour season finale race at the new Miller Motorsport Park in Utah on September 2. Once the checkered flag falls, it's full speed ahead for 2007. Check back often to stay up to date on team news and information. |
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| -Tim Stephens |
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